TANGS Employees Are Showcasing Their Brand with Digital Business Cards
Have you heard of TANGS? Yes, the iconic retail brand in Singapore that’s been shaping style and shopping experiences for decades. But did you know that behind the scenes, TANGS and its sister brands are also embracing digital innovation for their team?
The brand decided to take a bold step: replace traditional paper cards with sleek digital business cards that reflect each employee’s role and the TANGS brand identity.
What makes these digital cards stand out? It’s the perfect combination of customisation and brand alignment. Each staff member’s card features the TANGS signature colours, logo, and professional layout, while also incorporating personal touches, including social links, websites, and store locations.

Beyond aesthetics, the digital format brings practical benefits. Cards can be updated instantly, shared via QR code or link, and even added to email signatures. Staff no longer have to worry about reprinting outdated cards or losing them during busy events.
The move to One Good Card also opened up new possibilities for internal efficiency. Staff can store contacts, track client interactions, and even keep a mini CRM of their networking—all in one place.
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