It's an online networking event, so all I have to do is show up, right?

Not quite. 

Just because the event is happening from the comfort of your own space doesn’t mean it’s less important.

Whether you're just starting out in your career or aiming to make a significant move, building a strong network is crucial. While in-person networking events have their perks, virtual networking has completely changed the game, especially for the younger generation.

So, let’s explore how to prepare for your next virtual networking event and make the most out of it!

Virtual networking isn’t just about logging onto Zoom and hoping for the best. There’s actually a bit of strategy involved, just like with in-person events.

Each platform has its own set of rules and features. Zoom and Microsoft Teams are popular for virtual conferences. And if you want something a bit more interactive, platforms like Hopin and Brella offer more interactive features like virtual booths and one-on-one video chats.

Some platforms even let you “bump” into people in breakout rooms, while others might have a structured agenda with little time for spontaneous networking. Knowing how to use the platform gives you a significant advantage.

If you think virtual networking is just a temporary replacement for in-person events because of COVID-19, that's where you're wrong! Because it's not going anywhere!

Companies are loving the flexibility and global reach of virtual events. 

For us younger professionals, that means you can connect with industry leaders and peers from all over the world—all without having to leave your home.

Networking used to be limited to local events or the occasional conference that required travel. Now, it’s possible to join a webinar hosted by a thought leader in New York, participate in a workshop run by a startup in Berlin, and connect with peers from Singapore—all in the same week. How cool is that? 

Before jumping into any virtual event, it’s super important to do a bit of homework. 

For instance, if you’re going to a virtual conference on digital marketing, look up the speakers and get a feel for their work. If you’re targeting a particular company, find out what projects they’ve been working on or any challenges they’re facing. This will give you some great talking points during the event.

It's also easy to get lost in the sea of participants at a virtual event, especially if it's a large conference. That’s why setting clear goals can really help you stay focused. Whether you’re aiming to connect with potential mentors, find job opportunities, or just expand your network in a specific industry, having a clear goal in mind keeps you on track! 

Your online presence is like your first impression in a virtual setting. So make sure to update your digital profile and any other professional profiles you have.

Check that your profile picture looks professional, your headline matches your current role and goals, and your summary is up-to-date. This way, people get a great sense of who you are right from the start!

Also, have a snappy elevator pitch ready! You know, something short and sweet that you can use when introducing yourself in a chat or during a virtual coffee break. Be ready to share who you are, what you do, and what you’re hoping to achieve. This is gonna be your chance to make a strong impression and connect with others!

Oh, this is so important! 

One of the quickest ways to mess up your virtual networking is by having tech issues (awkward...)

Make sure to test your internet connection, camera, and microphone. It’s also a good idea to get familiar with the platform—know how to mute and unmute yourself, raise your hand virtually, and navigate breakout rooms if there are any.

And hey, it’s always smart to have a backup plan. Tech problems can pop up unexpectedly, so having an alternative device or connection ready can really save the day.

Adding your digital business card to your virtual background is a clever trick to keep your contact info right in front of everyone!

One way you can do this is with a One Good Card digital profile! With the built-in QR code, you can display it right on your background. Before the event, you can preset your virtual background with your digital business card to make sure everything is set up perfectly. This way, people can immediately grab your details without having to ask, and you get to look super professional. 

Even though you’re not physically in the same room as everyone else, how you present yourself still matters. Dressing professionally helps you get in the right mindset and makes a great impression on others.

It’s tempting to get a bit casual in a virtual setting, but treating the event like an in-person meeting shows respect and professionalism. 

And seriously, don’t just roll up in your home t-shirt and bed hair—if you’re lucky, the cameras might be off, but if not, that could be a bit embarrassing!

Active participation is super important if you want to stand out at virtual networking events. Whether you’re asking smart questions during a Q&A session or joining in on discussions in breakout rooms, make sure your presence is felt.

Got a question or a comment? Go for it!

Use the chat and Q&A features to your advantage. These tools let you interact with speakers and other attendees without disrupting the event. So don't hesitate! You might spark some interesting conversations too!

After the event, don’t forget to follow up with the people you connected with.

Just a heads-up: keep it cool, not creepy—unless you want to be blacklisted! 

Skip the generic “nice to meet you” message—it won’t stand out. Instead, mention something specific from your chat or the event itself. For example, you could say, “I really enjoyed our discussion about the challenges in digital marketing during the breakout session. Let’s stay connected and explore any potential collaboration opportunities.”

It’s a great way to keep the conversation going!

If you're not on it already, go set up one now!

LinkedIn is your go-to platform for maintaining professional connections.

Tip: When you’re sending out connection requests, always add a personal note. Mention where you met and why you’d like to connect. It makes your request stand out and helps ensure that your new connection is more meaningful.

Oof, sounds like a lot to follow? Well, practice makes perfect. Just like how you get better with each in-person event, virtual events could be your next big thing.

As you keep attending, you'll also build a network of valuable contacts and open doors to new opportunities. 

One of the most rewarding aspects of networking is finding mentors who can guide you on your career journey. And with virtual networking, it's easier than ever to connect with industry leaders and potential mentors from all over the world. 

Don’t be shy about reaching out to someone you admire and asking for their guidance. A lot of leaders are more than happy to help! 

And don’t forget—your network is your net worth too. Start building it today, one virtual connection at a time.