10x Your Brand Identity With Powerful Digital Name Card Solutions

Written by: One Good Card


Stand out in the market with proven strategies for consistent branding success.

Your brand identity can be ten times stronger than it is today. However, to achieve that, you will need a consistent brand identity.

But what exactly is consistency in brand identity? What are the tools you can use to strengthen your digital brand identity? Let's find out.

What is brand identity consistency?

Brand consistency means that a brand maintains uniformity in how it presents itself to the world. It is said that consistent branding can increase any brand's revenue by 23%.

In the age of consumerism, maintaining consistency in your brand is more important than ever. As there's a sea of options available for your customers, they only opt for businesses they know and trust.

77% of people say they only purchase from brands they recognize — you need consistent branding to be this memorable and reliable!

A lady holding two digital name cards

How do you make a brand strong and consistent?

The foundation of brand identity depends on defining your values. Answer questions like "Why does my brand exist?" "If my brand were a person, what would our personality be like?" "Who are our target customers? What are their pain points? How can we solve them?"

And once you're done answering them, develop brand guidelines that stay consistent while you tell the world about yourself!

  • Use the same fonts, logo, and colors across all your materials. If your logo is green and blue, it should appear on your packaging, brochures, and online handles.
  • Write in a consistent voice. Keep the writing tone the same so that your customers don't get confused between you and another brand's story — over half of them buy from brands whose stories they love!
  • The visuals and imagery you use should match your brand identity. If you're a designer for sustainability, you should focus on renewable resources and eco-friendly solutions. If you sell outdoor gear, avoiding depicting offices and indoor environments is best.

How can brands use digital media to support brand development?

Brands can use the principles of brand consistency to strengthen their digital identity, too. Let's look at their applications in the digital world.

The benefits of consistent branding
Image from Virtual Employee

Website: How do you maintain a consistent brand image?

Your website is your digital forefront. So, utilize each pixel carefully. To maintain consistency, start with standard brand colors, fonts, and styles. You should also use your logo and tagline anywhere necessary.

People should also be able to identify you from the "tone" in your articles. Stick with one voice, whether professional, personal, or playful.

In addition, remember, people don't just buy products or services. They buy a one-of-a-kind experience. You can achieve that through distinct storytelling- ensure you stick with your narrative throughout your website.

Social Media: What is the role of social media in brand perception?

The role of social media
Image from Htmull

Social media lets you connect with your audience more personally. Since it lets people learn what lies behind your logo, you must ensure it reflects your values.

Therefore, your social media, like your website, should be carefully managed. Your profile photo, cover, and visuals should all follow a content guide.

You should only share content that aligns with what you stand for and what sets you apart. Similarly, your posts, comments, and scripts need a consistent tone of voice. You can also use brand-specific keywords and hashtags so that your work can easily be discovered.

Email Marketing: How does email marketing create brand loyalty?

Email Marketing
Image from Unlayer

Consistent tone, style, and promotions build credibility and trust in your brand. So, enforce it from the very first email.

Keep your emails simple and easily understandable. Only add colours and messaging that are in line with your values. 

Regular emails keep your brand fresh and relevant in your customers' minds. However, they also need many new, creative ideas that don't deviate from your brand identity.

Online Networking: How do I brand myself in online networking?

Many online platforms, such as LinkedIn and Dribbble, let you connect with clients, customers, and other professionals.

You should be intentional in your networking efforts on these websites. Other than focusing on your visuals and writing style like you did on different digital media, you can also partake in authentic engagement.

Online networking platforms let you spark, join, and lead discussions within your industry. Doing so with consistency establishes you as a strong voice in your niche.

Digital Business Card: What is the purpose of a digital name in branding?

Digital Business Card
Image from One Good Card

Digital business cards are the most important digital tool for your brand identity. They are electronic versions of traditional print cards. They include your unique brand fonts and visuals.

Unlike physical cards, they can be used on all digital platforms. This email and social media distribution gives you more control over your brand image.

If you're looking for a way to integrate all of these digital media tools into your branding strategy, we have some great news.

One Good Card has developed cutting-edge digital business cards to meet your digital branding needs. From interactive widgets to dynamic videos, we've ensured everything you need as an intro to your business safely stays in one card that can work on all operating systems, websites, and social media platforms.

Say goodbye to fumbling around your pockets whenever someone asks you about your services, and step into the future of eco-friendly, secure, and fully customizable digital branding!

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